Video Is Hot
Introducing Web 2.0
There’s been a cloud of mystery around the phrase “Web 2.0” and what it really means.If you do a search on the phrase at Google, as of this writing, you get back 170 million results. What a hot topic, huh? Web 2.0 has a lot of facets, but the one that matters most to you and your traffic generation is that Web 2.0 properties allow users to contribute to, and share, their content. Users can generally rate, discuss and comment on the content of others. Web2.0 properties help build traffic to your site by offering ways of sharing the content with other people and often allow their content to be posted to other peoples’ sites (such as blogs).
Video is probably the single most popular Web 2.0 genre. The top videos on Google Video and You Tube have received millions of views in just a few weeks time. As an example, Weird Al released a video for his comical song “White and Nerdy” on Google Video, and it was in the top 10 for weeks. As of this writing, that video has been viewed 8,061,248 times and received 83,414 ratings.

